The Newspaper Marketing Agency in the UK launched a new campaign to promote the newspapers as a medium to support brands. The campaign, with striking visuals, consists of five themes; newspapers deliver interest, portability, immersed and engaged consumers, targeting and immediacy and mass reach. The campaign focuses on the effectiveness of newspaper advertising by referring to the power of the written word, as newspapers make their readers laugh, cry and rage. In the UK 23 million spend 40 minutes a day for a weekday newspaper that brings not just news but also reflects the range of readers interest from finance to fashion.

Newspaper pro-print campaign UK